Saab & Holden Integrate Business Entity in Australia
Effective January 2005, General Motors is merging its Holden and Saab operations in Australia, as announced earlier this week. The local integration will achieve savings through economies of scale and common back office systems such as finance, information systems and fleet management.
Both companies, Saab Automobile Australia Pty Ltd (SAA) and Holden Ltd, are wholly-owned subsidiaries of General Motors. The integrated organization, which will retain the name Holden Ltd, will be housed next year in Holden's new headquarters in Port Melbourne.
Both brands will maintain exclusivity within the merged company, with the integration invisible to the customers and have no impact on customer, sales, service and warranty operations. An exclusive Saab brand team will operate sales, aftersales, marketing and public relations functions for Saab.




